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AI SEO Content Writing Tool
Research competitors, create SEO content briefs, generate optimized articles, find internal links, and improve on-page SEO with WritingTools.ai.
Research and a brief, then the article
The AI SEO tool starts the same article workflow from search. You start from a keyword, look at what is ranking, and build a brief before a long draft exists. The steps on the form are keyword research, extra keywords, language and location, competitor pages, an outline, and the draft. Signed-in work continues in the AI article writer, which is the same workflow once you have an account.
Use it when the question is “what should this page cover,” not “rewrite this paragraph.” A paragraph you already have belongs in the editor or the paraphraser. A keyword you have not outlined belongs here.
What to take from the competing pages
- 1
Note the questions, not the sentences
The useful output of a competitor pass is the list of subtopics and the questions those pages answer. Copying their wording is how drafts stay thin and how they overlap the source. Write the heading in your words.
- 2
Mark what they all skip
If every result explains the definition and none of them shows the decision, the brief should include the decision. That gap is the reason to write the page. A brief that only restates the top three articles will read like them.
- 3
Attach facts you are allowed to use
Prices, policies, and product names should come from you or from the info base, so the draft states your current offer.
- 4
Write, then edit the section that is generic
Generate from the outline you trimmed. In the editor, rewrite the introduction if it could sit on any other site. Export or publish only after that pass. Publishing is Premium and lives on Integrations.
On-page checks that are actually in reach
- One topic per page. If the outline grew a second topic, split it or cut it.
- The title and the H1 should match the query. A clever title that hides the topic does not help the page you just researched.
- Internal links should point at pages that exist on your site. Add them in the draft, then confirm the URLs.
- A FAQ only helps when the answers are specific. Do not add questions you answered in the same words two headings earlier.
- Grammar and clarity are a separate pass. The grammar checker does not know which keyword you targeted, and it should not be asked to.
A brief you can hand to the article step
Write the brief as if someone else will draft from it, because the model will. Include the reader, the job of the page, the sections in order, the facts that must appear, and the claims you will not make. “Be comprehensive” is not a brief. “Explain how to connect the plugin, then the permalink requirement, then the error for a wrong key” is a brief. You can type that as outline headings before you generate.
Location and language change which pages the research step looks at. A US English location and a UK English location do not return the same set. Set them to match the audience of the page you will publish, not the country you happen to be sitting in, when those differ.
After the draft, the on-page work is ordinary editing. The editor can rewrite a section that wandered, and the publishing pages explain how that draft becomes a post. The research step ends with a document you review, then publish when it is ready.
From the brief to a draft you can edit
Research here, write in the article workflow, then revise in the editor.
Research on the free plan, publish on Premium
You can start a brief for free. Saved voices and publishing the article to your site are part of Premium.
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