Free Job Posting Generator

How to Write a Job Posting That Gets Better Applicants (Not Just More Applicants)

Most job posts fail for a boring reason. They are written like an internal checklist, not a public invitation.

So you get the wrong people applying, or nobody at all. And then the hiring team assumes the market is bad, when the post is just… unclear.

This page is built around one simple idea: Write a Job Posting Candidates Actually Want to Read. Clear, specific, human. Still structured enough for job boards and ATS, but not robotic.

If you want more tools like this for hiring, writing, and day to day business docs, you can always explore the full toolkit on WritingTools.ai.

What a Great Job Posting Includes (Every Time)

A strong job post is basically a promise. Here is what candidates look for when they scan:

1) A clear role and scope

Not just the title. People want to know what this person actually owns.

Good signals to include:

What the team does

What the role is responsible for

What success looks like in 30, 60, 90 days (even briefly)

2) Responsibilities written like outcomes

A list of tasks is fine, but outcomes pull better candidates.

Instead of:

“Maintain frontend components”

Try:

“Ship and improve core UI flows that increase activation and reduce drop off”

3) Requirements that do not scare away qualified people

This is where most posts quietly tank diversity and applicant quality.

A simple fix:

Keep must haves short and truly required

Move “nice to have” into its own section

Avoid inflated years of experience unless it is genuinely necessary

4) Benefits and working style details

Candidates are comparing offers before they even apply. Give them something real.

Include:

Remote, hybrid, or onsite expectations

Time zone overlap needs

Flexibility and PTO

Learning budget, equipment, healthcare

Salary range, if you can. It helps more than people admit

5) A quick, honest company blurb

No need to sound like a press release. Just say what you do, who you serve, and why the role matters.

A Simple Job Post Template You Can Copy

Use this structure if you are writing manually, or just to sanity check what the generator gives you.

Title

Role Title (Seniority)

Location or Remote

About the company

2 to 4 sentences. What you do. Why now. Why this role exists.

The role

What you will own

Who you work with

What success looks like

Responsibilities

5 to 8 bullets, outcome oriented

Requirements (Must have)

Keep it tight

Nice to have

Optional, do not overdo it

Benefits

The real stuff candidates care about

Hiring process

What happens after they apply, roughly

How to apply

Make the next step obvious

Common Mistakes That Make Job Posts Underperform

A few patterns show up again and again:

Vague openings like “We are looking for a rockstar” with no specifics

Laundry list requirements that read like a unicorn hunt

No mention of growth so it feels like a dead end role

No context on seniority meaning mid level expectations in a “junior” post (or vice versa)

Overly formal tone that makes the company feel cold, even if it is not

Tips for Remote and Hybrid Roles

Remote candidates want clarity more than anything. Add details like:

Time zone overlap requirements (example: “4 hours overlap with CET”)

Whether travel is expected

How you collaborate (async docs, standups, weekly planning, etc.)

What onboarding looks like for remote hires

Even two extra lines here can noticeably improve applicant fit.

Make It Sound Like Your Company (Tone Matters)

Candidates can spot generic job posts instantly. If your brand is friendly, keep it friendly. If your brand is precise and technical, be that.

A good rule:

Use short paragraphs

Use plain language

Be specific where it counts (scope, expectations, benefits)

Do not over sell. Just be clear

When in doubt, write it like you are explaining the role to a smart friend who is considering applying.