Free Product Pricing Strategy Generator

How to Create a Product Pricing Strategy That Actually Makes Sense

Pricing is one of those things that looks simple from the outside. Pick a number. Put it on the pricing page. Done.

Then reality hits.

Customers compare you to alternatives that are not even in your category. Sales asks for discounts. Support says “everyone is on the wrong plan”. And suddenly your pricing is basically… vibes.

That’s why this tool exists. Build a Pricing Strategy Without Guessing, with a clear structure you can refine: model, tiers, value metric, and positioning.

If you’re exploring more tools like this, you can always browse the full library on WritingTools.ai.

What a “Good” Pricing Strategy Includes (Not Just a Price)

A pricing strategy is a system. The actual number is just one output.

Here’s what usually matters more:

1) Your pricing model

Pick the model that matches how customers experience value.

Common options:

Subscription: predictable revenue, best when value is ongoing

Usage based: grows with customer success, best when value scales with consumption

Per seat: simple, works for collaboration products, can punish adoption

One time: great for digital products, harder for long-term support and updates

Hybrid: common in SaaS, base subscription plus usage or add-ons

2) Your value metric (what you charge for)

This is the quiet killer. Two products can charge the same amount, but the value metric makes one feel fair and the other feel expensive.

Examples of value metrics:

Seats, teammates, workspaces

Projects, clients, campaigns

Credits, minutes, requests, generations

Revenue tracked, pipeline influenced, savings delivered

Outcomes (more advanced, often for services)

Rule of thumb: the value metric should be easy to understand, hard to game, and tied to the moment customers say “yep, this is worth it”.

3) Packaging and tiers

Tiers are not “three prices”. They’re a segmentation strategy.

A solid tier system:

targets different customer types (not just bigger companies)

has clear upgrade triggers (limits that naturally get hit)

makes the middle tier feel like the default choice for most buyers

Typical tier pattern:

Entry tier: gets people started, removes risk

Core tier: best fit for most paying customers

Power tier: for teams or high usage

Enterprise tier (optional): custom, compliance, procurement, multi-team needs

4) Positioning and messaging around pricing

Pricing pages are not price lists. They’re persuasion pages.

You usually want:

a short explanation of who each tier is for

“this is what you get” phrased as outcomes, not features

a reason your metric is fair

a simple comparison table that doesn’t overwhelm people

SaaS vs Services vs Digital Products: What Changes

This generator includes modes for a reason. Each category has different constraints.

SaaS pricing strategy basics

SaaS pricing often works best when:

you align tiers to customer maturity (solo, team, org)

you use value metrics tied to usage or collaboration

you make limits visible so upgrades feel natural, not forced

Also, watch for this: if customers can’t predict their bill, usage based pricing can backfire unless you add caps, alerts, or generous included usage.

Services pricing strategy basics

Services pricing is less about tiers, more about boundaries.

Good packages make it obvious:

what’s included, what’s not

how revisions work

timeline expectations

what “success” looks like

And services often benefit from:

a productized package (fixed scope)

a retainer option (ongoing)

add-ons (upsells that customers actually want)

Digital product pricing strategy basics

Digital products tend to win with:

one time pricing plus updates policy

bundles (better perceived value)

licensing tiers (personal, commercial, team)

If your product is template or asset based, bundling is usually the simplest lever for increasing AOV without changing the core product.

How to Validate Your Pricing (Before You Commit)

This tool gives structure and suggested ranges, but validation is where pricing becomes real.

A practical validation checklist:

Customer interviews: ask how they currently solve it, what they pay, what “expensive” means to them

Willingness to pay tests: ranges, not single numbers

Smoke test landing page: run traffic, measure plan clicks and conversion

Grandfathering plan: protect early users while you iterate

Pricing experiments: change one thing at a time (metric, tiers, anchor, packaging)

If you do nothing else, do this: talk to 10 customers and ask what they compared you against and why.

Common Pricing Mistakes (That This Generator Helps You Avoid)

pricing only based on competitors, even when your value is different

tiers that are basically the same plan with more features sprinkled in

a value metric that customers don’t connect to value

no clear upgrade triggers, so revenue stalls

discounting because pricing is unclear, not because the deal needs it

Pricing is hard, but it’s not mysterious. It just needs a structure you can iterate on.