Free Content Calendar Generator

Build a content calendar that actually gets used

Most “content plans” die in a doc somewhere. Too vague. Too ambitious. No real cadence. Then week two hits and you are back to posting whatever you can think of.

A good content calendar is the opposite. It is specific enough to execute, flexible enough to adjust, and tied to what you are trying to achieve.

This free tool helps you Get a Full Content Calendar (Ideas + Schedule) without overthinking it. You plug in your brand, audience, goal, channels, and a few topics and you get a ready to run schedule you can hand to a team or follow yourself.

If you are exploring more tools like this, you can also browse the full toolkit on WritingTools.ai.

What a “good” content calendar includes (beyond post ideas)

A lot of calendars stop at titles. That is not enough. A practical calendar includes:

Channel fit: what works on LinkedIn is not what works on a blog or newsletter

Format variety: educational posts, case studies, opinion, product notes, engagement prompts

Consistency you can maintain: a cadence that matches your time and team size

A simple structure: theme, post angle, format, CTA, and publish date

Goal alignment: awareness, leads, SEO traffic, adoption, or sales, each needs different content

That is why the generator asks for goal and channel. It changes what it recommends.

How to pick the right cadence (without burning out)

If you are unsure how many posts per week to choose, start smaller than you think. Consistency beats intensity.

A simple rule that works:

Solo creator: 2 to 4 posts per week per channel

Small team: 4 to 7 posts per week across 2 channels

Marketing team: daily social plus 1 to 2 long form pieces per week

Then scale once you have a repeatable process. If you jump to 10 posts a week before you have a system, the calendar becomes pressure, not strategy.

Content mix ideas you can rotate weekly

If you want a balanced calendar, rotate these “buckets”:

Teach: frameworks, tutorials, checklists, how to posts

Prove: case studies, results, before and after stories, lessons learned

Engage: polls, questions, hot takes, mistakes, behind the scenes

Convert: product tips, demos, feature breakdowns, offers, comparisons

This keeps your feed from becoming all education or all promotion, which is where most calendars go wrong.

SEO calendar tips (if your channel is a blog)

If your goal is SEO traffic, the calendar should not be random topics. You want clusters.

Try this approach:

Pick 3 to 5 core themes you want to be known for

For each theme, plan 1 “pillar” post and 4 to 8 supporting posts

Interlink posts inside the same cluster as you publish them

Revisit the cluster monthly and update content that starts ranking

When you add your keywords or themes in the tool, you will get ideas that are easier to turn into clusters instead of one off articles.

Repurposing: turn one idea into a week of content

A calendar gets easier when you stop inventing from scratch every day.

Example repurpose flow:

Blog post: “How to build a 4 week content plan”

LinkedIn: one contrarian insight from the post

X: a short thread with the steps

Newsletter: a personal story tied to the same lesson

Short video: one tip, one example, one CTA

This is how teams stay consistent without doubling workload.

Common mistakes this calendar helps you avoid

Planning 8 weeks ahead but writing nothing this week

Posting only “tips” and never showing proof or examples

Using the same format every time

Ignoring distribution and writing everything for one platform

Creating content that is not tied to a business goal

A calendar should reduce decision fatigue. Not create another thing to maintain.

A simple workflow for using your generated calendar

Generate the schedule for 4 weeks first

Highlight the 5 to 8 posts that feel strongest

Batch outline them in one sitting

Create assets in batches (graphics, hooks, CTAs)

Review weekly, swap topics based on what performs

That is it. Keep it light. Keep it moving.