Free Customer Pain Points Generator

Turn real customer pain into copy that actually converts

Most marketing fails for a boring reason. It talks about the product, not the pressure your customer is under.

You can have the best features in the world and still get ignored if your messaging doesn’t hit what people are already thinking at 11:47 pm when they are frustrated, stuck, and ready to try anything.

That’s the point of this tool. Find Customer Pain Points You Can Use in Copy Today, then turn those pains into angles you can test on landing pages, ads, emails, and sales calls.

If you’re building a small toolkit for faster marketing work, this is one of those utilities you’ll keep coming back to on WritingTools.ai.

What counts as a customer pain point (and what doesn’t)

A pain point is not just “they want to save time”.

That’s a surface level desire. The real pain is usually more specific and more emotional:

They lose time because their current workflow breaks in the middle, then they have to redo everything.

They feel behind compared to coworkers or classmates, and it’s embarrassing.

They’re overwhelmed by choices and scared of picking the wrong tool.

They tried similar solutions, got burned, and now they doubt everything.

Good pain points usually include a few layers:

The situation (where it happens)

The cost (time, money, risk, reputation, stress)

The emotion (frustration, anxiety, guilt, FOMO)

The workaround (what they do now, even if it’s messy)

Why pain point led copy beats feature led copy

Features are abstract. Pain is immediate.

When someone reads copy and thinks, “yeah, that’s literally me”, you’ve earned attention. Only then do features matter, because features become proof that you can remove the pain.

So instead of:

“AI summarizer with citations”

You can lead with:

“You keep rereading the same chapter and still don’t know what to write, and the deadline is getting closer.”

Then you bridge to the solution.

How to use the output (a simple workflow)

You don’t need to use every pain point. In fact, that’s how you end up with generic copy.

Try this:

1) Pick the top 3 pains

Choose the pains that are both intense and common. That’s your core message.

2) Pair each pain with one clear promise

One pain, one outcome. Keep it clean.

Example structure:

Pain: “I spend hours editing and it still sounds awkward.”

Promise: “Write clean, confident sentences in minutes, not hours.”

3) Turn pains into assets

Here are quick ways to convert pains into usable copy:

Headlines: pain + outcome

“Stop wasting hours rewriting the same paragraph.”

Bullets: pain → relief → proof

“No more starting from a blank page. Get a structured first draft, then refine it.”

Ads: trigger moment + pain + quick win

“Deadline tomorrow? Summarize your notes and outline your answer fast.”

Cold email openers: role + pain observation

“A lot of ops leads I talk to are stuck cleaning up reporting every week instead of acting on it.”

4) Add objections right next to claims

If you say “saves time”, address the doubt:

“Will this be accurate?”

“Does it work for my use case?”

“Is it hard to set up?”

“Is it just another generic AI thing?”

When you handle objections early, conversion friction drops.

Where the best pain points come from (so you can validate fast)

Generated pain points are a starting point. The fastest validation sources are already public:

Review sites (G2, Capterra, Trustpilot)

Reddit threads and niche forums

YouTube comments on competitor reviews

Support tickets and chat logs

Sales call notes

“Alternatives to” blog comments

Look for repeated phrasing. People tell you the copy when they complain.

Example: pain point mapping (so your page doesn’t feel random)

If you have a pain point, you should be able to map it to a feature and a proof point.

| Pain point | Feature that resolves it | Proof you can show |

|---|---|---|

| “I don’t know what to say, I keep procrastinating” | Templates, guided prompts | Example output, before/after |

| “I’m worried this will sound robotic” | Tone controls, rewriting | Realistic samples, testimonials |

| “I tried tools and they were inaccurate” | Citations, controls, editing | Sources, QA process, demos |

This keeps your messaging grounded. Not vibes. Not hype.

Angle ideas you can test immediately

If you’re stuck on positioning, these are common angle families that work across niches:

Speed under pressure: deadlines, last minute tasks, firefighting

Risk reduction: avoiding mistakes, compliance, reputation protection

Clarity and confidence: sounding professional, not second guessing

Less mental load: decision fatigue, overwhelm, too many tabs open

Consistency: repeatable quality, fewer “bad days”

Pick one angle for a page or campaign. Don’t cram all of them into one headline.

Use this tool when you need better inputs, not more words

The biggest value here is not volume. It’s specificity.

When your pains are sharp, your copy gets sharper automatically.

And suddenly your landing page feels like it’s reading the customer’s mind, which is basically the whole game.