Free Business Name Generator

How to generate a business name that actually sticks

Most business names fail for boring reasons. They sound like everyone else, they’re hard to spell, or they don’t match what the brand is trying to signal. This page is built for speed, sure, but also for getting to names that feel usable, not just a random list.

With this tool you can get Business Name Ideas in Seconds (With Styles + Taglines), which is useful because naming is rarely just the name. It’s the vibe, the positioning, the words people repeat, and the little line under the logo that makes it click.

If you’re exploring other generators too, you’ll find more tools on WritingTools.ai that pair nicely with naming, like mission statements, taglines, and pitch writing.

Pick a naming style first (it changes everything)

If you start generating names without a style, you usually get a messy mix. Choosing a style gives the model a lane to drive in.

Here’s what each style tends to produce:

Brandable: invented or semi invented names that feel like a product or company (good for startups, SaaS, DTC).

Descriptive: clearer names that tell people what you do (good for local services, B2B, niche stores).

Modern: clean, minimal, often short. Sometimes slightly techy.

Playful: fun, friendly, a bit bold. Great for consumer brands, pets, kids, food.

Luxury: premium sounding names, often smoother and more refined. Less literal, more feel.

Tip: run the generator twice. Once in descriptive to clarify the market, then in brandable or modern to find something ownable.

What to write in “What does the business do?” (so the names aren’t generic)

A vague input gives vague names. A strong input gives names that feel like they came from a real naming session.

Try this simple format:

What you sell:

Who it’s for:

Your differentiator:

Price point: (budget, mid, premium)

Tone: (friendly, bold, minimalist, etc.)

Example:

> We sell bookkeeping and tax help for freelancers and solo creators. Differentiator is fast setup and simple pricing. Mostly remote, US based. Tone is calm, modern, not corporate.

That one paragraph usually produces names that are sharper immediately.

Using keywords without boxing yourself in

Keywords help, but too many keywords can make everything sound like an SEO page from 2014.

A clean approach:

Add 1 to 3 keywords max.

Mix one “industry” word with one “emotion” word.

Or add a word customers say, not what competitors say.

Examples of keyword sets:

coffee, ritual, cozy

fitness, momentum, daily

skincare, glow, gentle

legal, clear, modern

If you want a name that feels brandable, include only one keyword and let the rest be implied.

How to evaluate your shortlist (quick checks that save hours)

When you have 30 to 100 names, narrowing down is the real work. Use these filters:

Say it out loud

If it’s awkward to pronounce, it’s hard to spread.

Spell it once, from hearing it

If you can’t spell it reliably, neither can customers.

Is it too close to competitors?

Similar patterns and endings blur together fast.

Does it fit the long game?

Names that are too narrow can block future expansion.

Does the tagline make it clearer?

Sometimes the name can stay brandable, and the tagline does the explaining.

A simple naming workflow (fast, but not rushed)

If you want a repeatable process:

Generate names in descriptive style for clarity.

Generate names in brandable or modern style for uniqueness.

Pull a shortlist of 10.

Generate taglines for the shortlist and keep the combos that feel natural.

Do availability checks: domain, socials, and trademarks.

Test 3 finalists with real people and ask one question:

“What kind of company do you think this is?”

Common business naming mistakes (and what to do instead)

Mistake: adding weird spellings to make the domain available

Do instead: keep spelling clean, use a tagline, or add a subtle modifier.

Mistake: picking a name that explains everything

Do instead: pick a name that’s easy to remember, then explain with positioning.

Mistake: choosing a trendy pattern everyone is using

Do instead: aim for distinct sound and rhythm, not just a trendy aesthetic.

When a tagline matters more than the name

A tagline helps when:

the name is brandable and needs context

you’re in a crowded category

you want to signal premium vs affordable fast

you’re testing multiple directions and need a clearer story

Even a basic tagline can change how the name lands, like:

“Simple accounting for freelancers.”

“Luxury skincare, minus the noise.”

“Modern fitness for busy schedules.”