Free Press Release Generator

How to write a press release that actually gets read

Most press releases fail for one simple reason. They read like an ad.

A good release is closer to a clean news story. Fast, factual, and easy to scan. If you can Write a Press Release in Proper Format (Headline to Boilerplate), you are already ahead of 90 percent of the “we are excited to announce” crowd.

This page helps you generate that structure in minutes, then you can tweak it to match your company voice.

If you are building a bigger content workflow and want more tools like this, you can explore the full suite at WritingTools.ai.

The standard press release format (AP style, simplified)

A press release is predictable on purpose. Journalists are busy, and they want the facts in the same places every time.

Here is the usual order:

Headline

One clear sentence. Specific beats clever.

Subhead (optional)

Adds context or a key benefit. Keep it tight.

Dateline

City, State, and release date.

Lead paragraph

The entire story in 1 to 2 sentences. Answer: who, what, when, where, and why it matters.

Body paragraphs

Supporting details, proof points, background, and any numbers that make it real.

Quote

A human voice that explains meaning, impact, or motivation. Not a sales pitch.

Boilerplate

A short “About” section for the company. Consistent across releases.

Media contact

Name, email, phone, and maybe a press kit link.

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Traditional end marker.

What to include so journalists do not ignore it

A press release does not need more adjectives. It needs more clarity.

A real hook: why now, why anyone should care today

Specifics: dates, locations, pricing, availability, numbers, results

Credibility: customer proof, partners, certifications, funding, data

One main takeaway: do not stack five announcements into one release

Headlines that feel newsworthy (templates you can copy)

Use these as starting points, then make them more specific.

[Company] Launches [Product] to Help [Audience] [Outcome]

[Company] Announces [Funding/Partnership] to Expand [Market/Region]

[Company] Releases [Report/Study] Showing [Key Finding]

[Company] Adds [Feature] to Reduce [Problem] for [Audience]

[Event Name] Returns to [City] on [Date] with [Highlight]

If your headline could fit any company, it is not done yet.

Quotes that do not sound fake

Bad quote: “We are thrilled to disrupt the space with innovative solutions.”

Better quote: speak to impact, customers, or the reason behind the move.

Try this formula:

What changed

Why you did it

What it means for the customer or market

Example pattern:

> “Teams waste too much time on [problem],” said [Name, Title]. “With [announcement], we are making it easier to [outcome], starting [when/where].”

Common press release mistakes (quick checklist)

Leading with your company instead of the news

No numbers, no proof, no specifics

Over explaining in paragraph one

Too many buzzwords, not enough information

Forgetting a clear next step: link, demo, registration, availability date

No contact details, which is wild but it happens

When you should publish a press release (and when you should not)

Press releases work best for:

Product launches that are actually new or meaningful

Funding, acquisitions, and executive hires

Partnerships with a clear impact

Events with a strong angle or notable speakers

Reports and research with unique data

A press release is usually not the best tool for:

Minor feature tweaks with no measurable impact

Routine internal updates

General brand awareness without a real news hook

Distribution tips that help

Writing the release is step one. Getting it seen is step two.

Post it in your newsroom or blog, and make it easy to share

Email a short pitch to a small list of relevant journalists, not everyone

Include one strong link, not ten

Add images or a press kit when it helps (logos, screenshots, product shots)

Keep the page clean so it loads fast and looks credible

A simple workflow that works

Write the release using the generator

Replace any vague claims with facts or numbers

Add one quote that sounds like a real person

Tighten the lead paragraph until it tells the whole story

Send it to one colleague for a “does this make sense in 10 seconds” check

Publish and pitch it to the right people