Free Business Plan Generator

How to generate a business plan that actually feels complete

Most business plans fail in a pretty boring way. Not because the idea is bad, but because the plan is missing chunks. Or it’s all fluffy vision and no numbers. Or it’s the opposite, a spreadsheet wearing a suit.

This page is for the in between. A plan that is clear, structured, and doesn’t skip the parts investors, banks, or even your future self will ask about later.

And yes, you can Create a Business Plan That Covers Every Section without spending a week staring at a blank doc.

If you want a faster way to draft it and iterate, this tool is part of the writing suite on WritingTools.ai.

What a “complete” business plan should include

A solid plan usually has these sections, even if you keep it lean:

1) Executive summary

The quick version. What you’re building, who it’s for, why now, and what you need (funding, partners, time, hires). If someone reads only this, they should still get it.

2) Problem and customer pain

Say what hurts, for who, and how they currently deal with it. Specific beats clever.

3) Solution and product

What you’re offering, what makes it different, and what the customer gets at the end. Outcomes, not just features.

4) Market and segmentation

Who exactly is the target market. Not “everyone with a phone”. Break it into a primary segment you will win first, then secondary segments later.

5) Competitive landscape

Direct competitors, indirect alternatives, and the annoying truth: “do nothing” is a competitor too. Explain your edge without pretending competition doesn’t exist.

6) Business model and pricing

How money comes in. Pricing logic, expected margins, and what drives revenue. This is where many plans get vague, and readers notice.

7) Go to market strategy

How you will reach customers, convert them, and keep them. Channels, messaging, sales motion (self serve vs sales led), and what you’ll test first.

8) Operations and execution plan

Key milestones, timeline, tools, suppliers, fulfillment, team responsibilities. Show you can actually build and deliver the thing.

9) Basic financials and assumptions

You don’t need a 5 tab model to start, but you do need assumptions that connect to reality. Revenue drivers, major costs, and a simple projection. If you’re guessing, say you’re guessing, then state how you’ll validate.

10) Risks and mitigation

This is underrated. Call out the biggest risks and what you’ll do if they happen. It signals maturity, not weakness.

What to enter in the generator (so the output is way better)

You’ll get the best plan when your inputs are concrete, even if they’re short.

Business Idea: one sentence plus context. What it is, for whom, and the outcome.

Example: “A SaaS tool that helps freelance writers turn client calls into polished briefs and outlines in under 10 minutes.”

Target Market: pick a narrow starting segment.

Example: “Freelance B2B content writers in the US and UK, 1 to 5 years experience.”

Revenue Model: be explicit.

Example: “Subscription, $19/$39/$79 tiers, with annual plans and a light usage limit.”

Little detail here saves you a lot of edits later.

Investor vs bank vs internal plan (same structure, different emphasis)

A lot of people think they need different documents. You mostly don’t. You need different emphasis.

Investors care about market size, growth, differentiation, and scale potential.

Banks and lenders care about repayment, stability, cash flow, and conservative assumptions.

Internal teams care about execution, milestones, resourcing, and tradeoffs.

Start with one core plan, then tune the language and depth depending on who’s reading.

A simple checklist before you share your plan

Does the executive summary match the rest of the plan, or is it a different story.

Are your target customers clearly defined, not just “SMBs” or “creators”.

Is your revenue model believable for that market.

Does your go to market plan explain the first 90 days, not just long term ambition.

Are financial assumptions stated plainly (conversion rate, churn, CAC, pricing).

Have you included risks, and not only best case scenarios.

If you hit these, you’re already ahead of most plans people send around.